Rescue Your Wallet Login

Open

Tip of the Day

Set examples of Trustworthiness
People have confidence in trustworthy individuals and want to work for them in a culture of integrity. The same is true for customers. Bob Reiss

Main Menu

Ways of Specializing

  • Print
Details
Category: Business Planning
Published on Monday, 16 January 2012 19:04
Hits: 56

Ways of Specializing

  1. Geographically
    • Area
    • Climate
    • Population size
    • Customers Premises
  2. Demographically

·         Age

·         Education

 

·         Ethnicity

·         Income

·         Marital Status

·         Household size

·         Religion

·         Gender

·         Stage of family cycle

  1. Occupationally

·         Industry

·         Trade

·         Professional

  1. Behaviorally

·         Attitudes

·         Buying patterns

·         Product use and Frequency

a)      Smokers

b)      Overeaters

c)      Hobbyists

  1. Psycho graphically

·         Lifestyles

·         Motivations

·         Personality characteristics

  1. When You Work

·         Nights

·         Weekends

·         Holidays

·         On short notice

·         Weddings

·         Life events

  1. How You Work

·         Face to Face

·         Via Modem

·         Via Phone

·         Seminars

·         Books

·         Mail Order

  1. Problems You Solve

·         Cash Flow

·         Customer Retention

·         Drug Abuse

·         Employee Turnover

  1. Size or type of Client

·         Small Businesses

·         Schools

  1. Pricing

·         Premium

·         Bargain

·         Value

Share