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DEVELOP A MARKETING PLAN

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Category: Business Planning
Published on Monday, 16 January 2012 19:06
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DEVELOP A MARKETING PLAN

  1. Write a short easy to understand description about your business including key benefits and why what you offer differs from others.
  2. Determine where you will find prospective customers.
    • E-mail lists ( list services )
    • Mailing lists you rent
    • Meetings they attend
    • News groups and online forums
    • Radio they listen to
    • Trade shows and conferences
    • TV they watch
  3. List ways you can reach people

·         Classifieds

·         News releases

·         Rent a mailing list

·         Promotions

·         Write letters to the editor

  1. Pick a business name that people will remember, spell and pronounce.
  2. Pick 5 marketing methods suitable to your business, budget and personality. Test them, measure and compare your results.

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